It happened fast enough to cause fashion whiplash – brat summer crashed and burned in a blaze of neon green, and a new viral trend was crowned overnight. “Demure autumn” is the phrase on everyone’s lips, and it’s all about understated style. If you’re looking to embrace your demure side this season and need the perfect accessory, you can’t go wrong with a pair of small gold hoop earrings.

Hoops vs Huggies

Small hoops are also known as huggies, because of the way they snugly hug the ear. While the big, bold hoop is very brat – flashy and fun – the huggie is her demure sister, much more reserved but no less cute. Very mindful.

Small gold huggie earrings will add a “grown-up” vibe to any autumn fit, so switch out your hoops for a smaller option and transition effortlessly from party girl to demure diva. 

Inside the demure trend

The latest buzzword started out as a tongue-in-cheek TikTok by influencer Jools Lebron, and soon went viral. “I don’t come to work with a green cut-crease,” Jools told her followers, describing her “demure” workday makeup. “I don’t look like a clown when I go to work. I don’t do too much, I’m very mindful at work. See how I look very presentable? The way I came to the interview is the way I go to the job.”

Since then, millions of viewers have been quoting Jools’ catchphrase “very demure, very mindful” and the new trend for the coming season has organically taken shape as more people share what “demure” means to them. Rather than a literal interpretation of the word (meaning reserved, modest and shy), it’s an aesthetic that’s all about looking presentable and polished.

"Your demure is what it means to you. It's being mindful and considerate of the people around you, but also of yourself and how you present to the world," says Jools.

Styling small gold hoop earrings

When styling your huggies, keep things minimal; a plain pair of small gold hoop earrings will speak for themselves without the need to add more accessories. If you’re looking for something a little extra, choose a pair of embellished huggies, embedded with pearls or crystals.

Small gold hoop earrings are the perfect complement to a neutral-toned cashmere sweater and barely-there makeup. They also pair well with popular autumnal colours, like luxurious burgundy and brown.

Shop our range of silver and gold huggie earrings and find the perfect pair to complete your demure look for autumn.